TPRJones wrote:Using a DVR and skipping the commercials is morally identical to pirating a show that you would normally need to pay for, and is usually done for exactly the same reasons. (No, I am not saying that people use DVR's because they are cheap, I'm saying that people pirate for the convenience. But that's another more contentious thread.)
Right or wrong, DVR is the way things are now. Nielsen and ad-based revenue are dead concepts walking.
Really, people only DVR shows because they think their time has value and they are too cheap to take the time to watch the show and thus support the sponsors of that show. No matter how you look at it, you are stealing when you don't watch the commercials.
Was that what you were getting at?
"Be bold, and mighty forces will come to your aid."
That's why I said "have a chance". I know that even that isn't 100%.
But really, if I was buying TV time, it would be the time that has the highest chance of actually being watched. But then I'd also have to make sure my product was for old people.
Not at all. But then I wouldn't call DVRing a show and fast-forwarding through the commercials (which is morally identical to pirating) a form of theft, either. It's certainly a tiny crime of some sort just as pirating is, but not theft.
Or language has not yet caught up to the digital age.
"ATTENTION: Customers browsing porn must hold magazines with both hands at all times!"
It's funny because none of it is "piracy" anyway. That's the word the litigants started using when they wanted to turn copyright violation into a felony.
"Be bold, and mighty forces will come to your aid."
Avoiding adverts that jarringly interrupt my viewing experience every 15 minutes is not piracy nor will I consider it such. If that's the best the marketing and broadcast/cable industry can come up with to push wares, then fuck them all. That's being stupid, lazy, or both.
Diogenes of Sinope: "It is not that I am mad, it is only that my head is different from yours."
Arnold Judas Rimmer, BSC, SSC: "Better dead than smeg."
Both. Mostly it's inertia and a lack of creativity.
Eventually advertising as a primary revenue model for video entertainment will probably collapse. It won't go away; there will always be ads, they'll just be much cheaper since so few people actually watch them (except ads on huge live events like the Superbowl, of course; those ads will always be very pricey). I expect the revenue models of the future will primarily focus on merchandising and direct sales of bonus content. Sure, people will also pirate that bonus content, but it'll really be more of a way for people to elect to pay the shows they love and get a little bonus for it.
The days of controlling who watches your content and how or when they watch it are coming to a close. Having the goodwill of your dedicated fans so that they actually want to find ways to give you some money - and then making sure there are relatively non-diluted opportunities for them to actually pay you - will be the key to success.
Edited By TPRJones on 1398913111
"ATTENTION: Customers browsing porn must hold magazines with both hands at all times!"
