Twitter and ticket sales
Probably. Hollywood math is kind of awesome. Remember how Forest Gump didn't make a profit according to Hollywood accountants.
Although, I would guess here that it's more about averages based on marketing.
Marketing is about the number of eyes that see your ad and you can put a price on that. (Let's ignore the fact that without concrete proof of purchases by folks who see your ad, the pricing is arbitrary.) So if you have 1,000 followers, they all see your tweet, so it's worth X amount of dollars to them in advertising money.
Although, I would guess here that it's more about averages based on marketing.
Marketing is about the number of eyes that see your ad and you can put a price on that. (Let's ignore the fact that without concrete proof of purchases by folks who see your ad, the pricing is arbitrary.) So if you have 1,000 followers, they all see your tweet, so it's worth X amount of dollars to them in advertising money.
“Activism is a way for useless people to feel important, even if the consequences of their activism are counterproductive for those they claim to be helping and damaging to the fabric of society as a whole.” - Dr Thomas Sowell