Vince wrote: Sony was going through a nasty email scandal at the time that they signed over the Spiderman rights which I think had a lot to do with the issues they were having at the time.
No sir.
Sony didn't sign over any Spiderman rights. They were unhappy with the performance of the Amazing movies with Garfield and finally asked Marvel for help. In return Marvel got to use Spiderman in their films. It had nothing to do with the leaked emails. Sony simply got smart and asked the creators for help. They knew their movies were on the wrong path and weren't making the money they should have been making.
Vince wrote: The first Amazing Spiderman did better than both of the first two Captain America movies. Same for BvS, Man of Steel, and SS.
First, it sounds like you're suggesting that's true with those Captain America movies combined, and that's not true. Individually, yes, but it's not as big a difference as you're implying.
Anyway, your point is pretty misleading and makes me think you work for the MSM.
Captain America was never a big seller as a comic, and he certainly isn't a worldwide movie draw. Hell, look at his damn name! You think that's going to be well receive in a lot of countries? Do you think his comics are big sellers around the world? So why would anyone outside this country be excited to see it? Yet it still did well internationally.
However, Spiderman, Batman, and Superman are worldwide brands. Despite that, Captain America easily holds his own.
For the record, here are the Worldwide numbers:
Spiderman - $821M
Spiderman 2 - $783M
Spiderman 3 - $890M (There's no accounting for taste...)
Amazing 1 - $757
Amazing 2 - $708
Captain America - $370M
CA:WS - $714M
CA:CW - $1.15B
MoS - $667M
BvS - $868M
SS - $746M
WW - $745M (Number is slightly outdated as I don't think it had this week's numbers added in yet.)
So a worldwide brand in Spiderman beat a regional brand in Captain America by a few hundred million and then by 40 million. Color me unimpressed. Also notice the huge box office drop office from Amazing 1 to Amazing 2. Movies that had much better actors and were produced far better than the original trilogy, yet made less money at every turn.
Oddly, SM2 is widely regarded as the best SM film (until Homecoming), and yet it was the worst money maker. Meanwhile SM3, which is an actual punchline made the most...
Back to your point: CA was the fifth Marvel film and was released in 2011. Meanwhile, MoS was the first DCMU film and promoted as such. MoS also had a budget $100M higher than CA and was released in 2013 AFTER a film called The Avengers changed everything. So MoS beating CA by $300M isn't as impressive as it seems. And once you take out production budgets, it actually lost to CS:WS by $200M
SS featured Will fucking Smith, Batman, the Joker, and Harley Quinn (a very popular character from DC's TV and animated films), not to mention a bunch of other big name stars, something CA didn't have. Yet, barely beats CA:WS by $30M? Only $25M when you add in production budgets. Not good.
BvS is a whole other level of embarrassment. Oh yeah, that worldwide box office total looks good, but it's not, and I'm not certain why you're arguing it is since all film people say it's dogshit. $868M worldwide with three of the biggest superhero brands in existence? Yeesh... Don't worry though, the budget was only $250M...
Hey for funsies, let's take a look at the Christopher Nolan Batman films.
Begins - $359M (and the budget was bigger than CA's by $10M...)
Dark Knight - $1B
Rises - $1.08B
And yet somehow adding Superman and WW to that mix they could get over $1B?
What'd the Avengers do? $1.5B!!!!
You know what the best part of that number is? Iron Man, Thor, Hulk, Hawkeye, Black Widow, and Captain America weren't the big names in the Marvel Universe. Why do you think Marvel wasn't able to sell their rights with all the rest when they faced bankruptcy? Marvel made people care about them.
Who are the two biggest properties for Marvel? I'm glad you asked. That would be Spiderman and Wolverine. They're the only two Marvel characters that can hold a candle to the popularity of DC's "trinity" (that's what they call them) worldwide. It's also why Marvel is soooooooo fucking bitter about not having the movie rights to Wolvie, and why they killed him years ago in the books and still haven't brought him back.
Alright, I could talk this shit all day, but I've got some work to do.
So to sum up: Marvel knows what its doing, WB/DC hasn't, but might finally be correcting their course.