Posted: Tue Feb 12, 2013 2:24 pm
So says Apple president Tim Cook.
So ignore the fact that the company was built on Macs and Macbooks. Ignore the fact that the iPod is how the company rose to the top of the business world. Ignore the iPhone and iPad. Ignore their hard push into your living room with Apple TV.
Nope, it's all about the software that doesn't happen to run on anything BUT Apple hardware...
I honestly think this is more of a sign that Apple knows it's about to get its ass kicked in hardware, and they're changing gears.
Microsoft's Surface is selling out everywhere, getting great reviews, and brings everything a laptop does to a tablet. That's something Apple could never do, and let's be honest, the only success the iPhone and iPad had were because of third party apps.
The iPhone is no longer the king of the cell phone world and was really a shitty phone with slick marketing. Oh, and that Microsoft is about to make waves there too with new phones and a new OS.
Despite their billion dollar ad campaign, Apple never got their computer sales to exceed 10% of the market. Now that the campaign is over, their market share has slipped back to the 7-8% its been for some time.
Apple TV has been a massive dud so far. Meanwhile, the X-Box 720 is coming, and the Steam Box was just unveiled. Sony has hinted that a new Playstation is on the way as well. All will do what Apple' TV does and more.
Considering all that, doesn't it seem like Apple is going to dodge the inevitable hardware wars they know they can't win, and instead start focusing on software? It's the same thing Sega did when they bowed out of the console race.
So ignore the fact that the company was built on Macs and Macbooks. Ignore the fact that the iPod is how the company rose to the top of the business world. Ignore the iPhone and iPad. Ignore their hard push into your living room with Apple TV.
Nope, it's all about the software that doesn't happen to run on anything BUT Apple hardware...
I honestly think this is more of a sign that Apple knows it's about to get its ass kicked in hardware, and they're changing gears.
Microsoft's Surface is selling out everywhere, getting great reviews, and brings everything a laptop does to a tablet. That's something Apple could never do, and let's be honest, the only success the iPhone and iPad had were because of third party apps.
The iPhone is no longer the king of the cell phone world and was really a shitty phone with slick marketing. Oh, and that Microsoft is about to make waves there too with new phones and a new OS.
Despite their billion dollar ad campaign, Apple never got their computer sales to exceed 10% of the market. Now that the campaign is over, their market share has slipped back to the 7-8% its been for some time.
Apple TV has been a massive dud so far. Meanwhile, the X-Box 720 is coming, and the Steam Box was just unveiled. Sony has hinted that a new Playstation is on the way as well. All will do what Apple' TV does and more.
Considering all that, doesn't it seem like Apple is going to dodge the inevitable hardware wars they know they can't win, and instead start focusing on software? It's the same thing Sega did when they bowed out of the console race.